Real Estate Blind Spots

I’ve been doing some research in writing my second book, “Real Estate Blind Spots: A Peak Inside the Black Box of Residential Real Estate,” and today I want to show you a chart I’ve created to locate a prominent blind spot people have when it comes to buying or selling a home.

As you can see in the video above, this chart resembles a coordinate plane with four different points: complex, simple, cheap, and expensive. Each section between these points represents an area where these concepts merge. A task like buying a home goes in the complex and expensive section because it can be categorized as both complex and expensive. A task like buying dinner goes in the cheap and simple section for the same reason. Each task is diametrically opposed, so they’re on opposite sides of the graph.

The blind spot connecting these two points is that sometimes people use the same logic they use to decide where to eat dinner to choose who will represent them in their home sale or home purchase.

For example, the couple that decides to check Yelp and look at star reviews to pick where they want to eat might also check Zillow and see which Realtor has the most stars next to their name to pick who’s going to help them sell their home. This is a big mistake.

“Don’t use simple logic to take on a complex task.”

You can’t use the same methodology for something that’s cheap and simple for something that’s complex and expensive. If you have a task in front of you that’s complex and expensive, it deserves to be thought about differently. That’s why I’m writing my next book—to give people an opportunity to examine things they do that don’t make any sense upon closer examination.

I would love to hear your thoughts on this so I can contribute it to my research on this book. Click this link to provide your feedback and you could potentially win $100 gift card.

Lastly, be sure to follow along on this blog for more preview chapters of “Real Estate Blind Spots.” If you have any other questions, feel free to call me, email me, or shoot me a text. I’d be glad to help you.